ss20 fendi | Fendi S/S 20 Menswear

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Fendi's Spring/Summer 2020 collection is a testament to the house's enduring legacy of Italian craftsmanship and its forward-thinking approach to modern luxury. This isn't just a collection of clothes; it's a mood, a feeling, an invitation to reconnect with oneself and the inherent beauty found in both the natural world and the meticulously crafted details of high fashion. The SS20 offering, a vibrant tapestry woven from olive palettes, intricate floral prints, burnished leather patinas, robust denim, soft brushed suede, and bold gingham checks, speaks volumes about the brand's evolution while staying true to its core values. This lookbook isn't just about showcasing garments; it's about experiencing a narrative, a journey into the heart of Fendi's creative vision.

A Palette of Nature's Embrace:

The SS20 collection opens with a breathtaking exploration of earthy tones. The dominant olive palette, ranging from muted sage greens to richer, almost khaki hues, evokes a sense of calm and understated elegance. These shades are not merely background colors; they are the very foundation upon which the collection is built. They are incorporated into tailored suits, relaxed trousers, and even flowing dresses, demonstrating Fendi's mastery in translating a simple color scheme into a diverse range of garments suitable for various occasions and styles. The olive palette subtly grounds the more flamboyant elements of the collection, creating a balanced and sophisticated aesthetic. It's a reminder of nature's enduring power and its influence on the human spirit, a theme subtly woven throughout the entire collection.

Floral Fantasies and Intricate Detailing:

Contrasting the earthy grounding of the olive palette are the collection's vibrant floral prints. These are not your typical, predictable floral patterns. Instead, Fendi presents a refined, almost artistic interpretation of floral motifs. The prints are detailed, intricate, and possess a unique depth that elevates them beyond mere decoration. They are seamlessly incorporated into various garments, from flowing blouses and dresses to more structured pieces like jackets and skirts. The use of these prints demonstrates a sophisticated understanding of how to balance boldness with refinement, resulting in a collection that is both visually striking and wearable. The meticulous detailing extends beyond the prints themselves; the craftsmanship is evident in every stitch, every seam, every carefully chosen embellishment.

The Legacy of Leather and the Texture of Time:

Fendi's reputation for exceptional leather craftsmanship is undeniable, and the SS20 collection further solidifies this legacy. The use of burnished leather patinas introduces a sense of age and history to the collection. The subtle variations in color and texture, achieved through the meticulous burnishing process, give each leather piece a unique character and a sense of lived-in luxury. These patinas are not just about aesthetics; they represent a commitment to quality and durability, reflecting Fendi's dedication to creating timeless pieces that will endure for years to come. The leather is used sparingly, but strategically, adding a touch of sophistication and opulence to key pieces within the collection.

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